#084: Strategic partnerships for your music

A strategic partnership is a relationship between the artist/band and a company that wants to use music in a way that enhances the products they promote.  With all the doom and gloom about the music industry that’s out there, the one big positive that usually gets overshadowed is that music consumption is at an all time high.  Businesses, companies, and organizations all recognize that fact, and they’re turning to music to help sell their products.  The company gets great music to help their branding, and the artist gets access to a much larger audience.  In this episode, you’re going to hear from two different independent artists that used a strategic partnership to help move their music career forward.  The first is Steve from the band Hullabaloo and the second is Lisa Lynne, who had an amazing partnership opportunity land in her lap after simply listing her album on CD Baby for sale.  We hope these stories get your creative wheels spinning on new ways you can reach people with your music.

You can hear Hulabaloo here – http://www.cdbaby.com/Artist/Hullabaloo

Lisa Lynne can be found here – http://www.cdbaby.com/Artist/LisaLynne