#086: Chris Anderson – all about FREE
Giving away music for free: does it help or hinder an artist’s career? There are those who believe that giving away music devalues it and makes it disposable. Others believe that free music is an essential marketing tool that artists can use to expand their reach and build their fan base. Both Schools of thought offer valid points. We’ve invited Chris Anderson, Author of the book FREE: The Future of a Radical Price to discuss his views on the subject. His book explores the way businesses and content creators are using ‘Free’ as a way to expand their reach. The interview just scratches the surface of the ideas covered in Chris’ book, so I encourage you to check out the book which you can find at the links below, and yes, the audio book version is free.
You can download the free audio book from iTunes here.
Get the paperback version from Amazon here.