#118: Roundtable – The Big Three: Apple, Google, and Facebook

Apple, Google and Facebook are the new media giants of our time. How do these companies affect the livelihoods of independent musicians who want to sell their music online? How do recent announcements by all three companies affect the way music is bought and consumed? The podcasters investigate these topics and share tips on preparing for the new Facebook timeline transition which will be enforced as of March 30st.


Article From the DIY Musician:

Using the New Facebook Timeline Feature to Market Your Music

  • Last year there was a TED talk regarding something similar to the last point – the influence of search rankings on popularity.  As we know, marketing yourself as a band / musician is all about (the illusion of?) popularity. According to the speaker, the major development in SEO is personalization of results. The gatekeepers have become algorithmic. 

    As a consumer / fan, this means that having new bands to worship and sell your body to for ritual sacrifice to is becoming less about FINDING the artists you like and more about APPROVING recommendations for them. As a band, this means that your online presence and the “ease-of-forwardability” of your image is becoming – terrifyingly (gulp) – as important as your live show. 

    Personally, I still believe a good old live show strips and trumps the faceless Sea of Web Crap You Get Every Day, but for those more serious about marketing themselves online, it seems we’re heading into an age where you have to become a “trophy slut.” Give all those nerdy strangers cool kid points for being the one who forwarded your video / song / competition / thing, but make it super easy to do so. 

    Since when did rock stars have to think? 

    (TED Link: http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles.html)

  • I tried using payed ads for about a week or two, and It was noticeable for sure. I ultimately decided that advertising my page was worthless however. I’d like to pull people from facebook if at all possible. The reason why, is because no matter what I’m doing on fb, it’s much harder to hold someone’s attention. They look at you for two seconds, then skip to the next thing.  So I would only pay to get someone onto a site that I controlled.  According to the stats on my page, my reach during my paid week went from 15-45 to 15,000 to 16,000 for the weeks that i paid. I set the amount at 7 bucks per day, but after all the taxes, the total amount being charged was about 25% more.   I would probably try it again, but I’d direct the add to my website or CD baby store instead of my page, because that way I might actually make a little money back.


  • Dan Miles

    Nice to hear you guys back together again talking trends. Just FYI, when you log in to Spotify there is a “private session” option that will allow you to listen to your Tears for Fears mini sets with no one the wiser 😉

  • Nice episode boys. I MISS YOU GUYS COME BACK!!! My DIY podcast lump is starting to itch…