#132: Mike King – Music Marketing

Mike King Music MarketingIn this episode of the DIY Musician Podcast, Kevin interviews Mike King, instructor and CMO of the Berklee Online school of music.  Mike has written and teaches four courses for Berklee Online: Online Music Marketing with Topspin; Music Marketing 101; Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution; and Music Business Trends and Strategies. He’s also author of Music Marketing: Press, Promotion, Distribution, and Retail (published by Berklee Press in 2009).

Mike King has worn many hats over the course of career, from intern at Ryko Disc to running the largest online music school in the US. Mike discusses how the music business has changed over the years, what challenges musicians face today, and what marketing techniques work and which don’t.

If you’re interested in growing your fan base, and marketing your music, don’t miss this podcast.