#135: Roundtable – Does your artist image matter?

does image matter in musicSoundcloud removes music creation tools from their popular app. Google buys Songza. Music Vault opens their vault by publishing 12,000 concert videos on YouTube. The podcasters discuss a recent blog article from the DIY Musician Blog by Brandon Seymour Your image is more important than your music — especially if you’re an indie artist. Plus, your emails and phone calls!

Mentioned in this Podcast:

Read the study at West Point HERE

  • Thank you so much for including my voicemail and my song! I truly appreciate it. I know I’m biased now, but this was a great episode and I think the discussion about image will help a lot of artists. Keep up the great work!

  • Josh Bicknell

    Hey guys! I’m a long-time listener of the podcast and I really enjoyed this one, especially seeing the idea of an image or persona as one step in the timeline to music discovery. Kevin, your thoughts in the beginning of the show re: vinyl were very poignant and are eerily similar to my own. I’ve had a record player for a few months now and am loving the experience, especially the attention that it forces me to give to the music. I actually wrote about it recently and it’s been garnering some attention online. Give it a read if you find a few spare minutes one day.
    http://joshbicknell.com/2014/05/07/on-vinyl-and-attention/

    And keep up the good work with the podcast! Really enjoy seeing new ones show up on my Podcast App.

  • kbreuner

    Thanks for listening Dan! Also thanks for sharing your song. It was a nice addition to the podcast.

  • kbreuner

    Josh – Nice article. I agree that the attention to listening makes a huge difference. I feel like most people are busy “consuming” music these days that I’m not sure their actually hearing it and letting it soak in. Now I just need to buy a record player!

  • Good article, Josh! It makes me feel totally justified to never have fully adopted the mp3. I’ve continued just buying CDs and downloading (paid) only stuff I’ve known I *really* want to hear again and can’t get elsewhere. On the other hand, many of my friends have collections of music so massive that I don’t think they could possibly listen to anything more than once… or even at all!

  • The best conclusion I heard on this episode: once someone becomes a fan of your music, they’ll be all about the music. Until then, your image is all they have to go on.

  • James divine

    One thing that was missed is that – although image does matter it HAS to be married to a good quality product.
    James
    http://www.jazzysaxman.com

  • Just outta curiosity where could I find that list you guys mentioned about Amazon’s list of cities who purchase the most music? I tried googling it but to no avail. Thanks for any help, Miami kids scene was a surprise!

  • kbreuner
  • kbreuner

    James – I thought we drove that point home in the podcast, but yes you are correct. The music needs to be good.

  • kbreuner

    Ron,
    I apologize that it sounded like I was belittling a market. That was not my intention. If you recall, the conversation was around a band that completely gamed the system. They had no original music and admitted that they were bad. However, they did have great photos and focused exclusively on their image as an experiment. That alone got them on that “top band” list for that region. It was not a commentary about music from South Florida, but how there are so many “top band” lists out there that seem completely fabricated or meaningless. Every year, the local paper here releases a “Top Portland Bands” article. Half the time they are bands no one has ever heard of. It’s seems they are more related to the who knows the writer of the article, than bands that are performing well in this market. I see bands spend a lot of time an effort trying to get on these lists, when, in my opinion, they should have been focusing on their fans and building a fan base.

    Thanks for being a long time listener! I do remember your call from the rehearsal room. I’m still surprised we don’t get more of those.

  • Chance-Erica Williams

    Unfortunately for me, I have the memory of a goldfish so I often end up listening to each podcast twice to try and note the valuable information that pops up from the questions/discussions. Don’t get me wrong, the elaboration is great! However, I often end up fishing and trying to remember what to take away from the podcast since it’s so fruitful. But I was wondering, would it be possible for you to take a minute and summarize at the end of your podcast what was…learned? You could kind of read it off quickly in a bullet format. Just a suggestion or a request. I may be the only person that has this stupid problem. Anyway, keep it up!