#149: Roundtable – How to craft your story

Live a great storyYour music is the last thing that matters. But once someone’s listening, it’s the ONLY thing that matters. Your artist story is what leads a listener to that moment. What IS your artist story, though? What is it comprised of? How do you craft it? How do you tell it? In this episode, Kevin and Chris are joined by music publicist Dmitri Vietze to answer these questions. Plus, more delays with YouTube Music Key, stats about smartphone usage at concerts, and more.

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  • Alien Skin

    another excellent podcast, i enjoyed the conversations guys, cheers!

  • kbreuner


  • Ronnie

    “Telling your story” Such a difficult topic. especially when you can’t think of anything that stands out.
    An acquaintance of mine was on The Voice a couple seasons ago. The show producers needed a story. He’s a pretty normal guy with a normal day job bla bla bla. He had been engaged to be married 6 years ago and it didn’t work out. The voice sold him on this bullshit broken hearted jilted lover story.

    In absence of a true compelling story, Which is better..
    A not so compelling story?
    A Compelling bullshit story built on a thread of truth?
    Or No story at all?

  • kbreuner

    It there a 4th option?

    Concerning The Voice example, reality TV has to have a “story” that is really more of a way to label. I think for the real world that is not trying to be a tv show, there is a lot more nuance that doesn’t have to be summed up in a couple words. It can also be centered more about what you want to say, who you want to reach, or the inspirations that fuel your music. Those are things that aren’t easy labels that help us distinguish reality tv character when trying to keep everyone straight on a show.

  • Ronnie

    Don’t have a story? Make one. Align your act with a story that is bigger than you.
    Be a poster child for whatever cause you believe in.
    Do you get inspired by Up-cycle reuse community? Use a salvaged pawn shop guitar, or an amp built from a 1950’s tape recorder.