#150: Roundtable – What artists need to know about Apple Music

Screen-Shot-2015-06-08-at-2.53.31-PM-1Apple has officially announced their new music streaming service called Apple Music. The new service will be available for iOS users on June 30th. Will Apple Music change the music industry forever  or will it be just another streaming options in a increasingly crowded field? Join Kevin and Chris as they look at the Apple Music launch through the indie musician lens. Do you have an opinion about what the Apple Music launch means to the industry? Call our listener line or email us to weigh in!

Check out all our articles on Apple Music:

How do i get my music on Apple Music?

What effect will Apple Music have on the industry?

How to claim your Apple Music artist profile through ‘Connect’

4 kinds of royalties you can earn from Apple Music

  • Alien Skin

    thanks for the informative discussion on APPLE Music, i look forward to seeing how it pans out…

  • kbreuner

    Thanks. It’s going to be an interesting summer for sure!

  • StevenCravisMusic

    @kbreuner:disqus – wait, which TV show had your band’s t-shirt on a main character?

  • StevenCravisMusic

    I think there’s a very similar thing happening between Apple and Google regarding streaming music, with sort of a package of services within one subscription: Apple has the three components, like Chris Robley mentioned, Beats1 Radio, Streaming (like Spotify/ interactive, create playlist, play whatever you choose when you want to) and Connect. Google has ‘All Access’ including Google Play streaming, Artist Radio (new, almost Pandora-like) and YouTube Music Key (ad-free video plays of music). I suppose Google’s ‘connect’ type feature is it’s pre-existing plus.google.com where any artist could post to their circles just like anyone can.

  • StevenCravisMusic

    Kevin, I agree how they played down the streaming service at the keynote, and the confusion whether it’s live or a feed on the radio part. I bet they mean it’s pre-recorded, and the only ‘live’ aspect is that millions of people could be listening in to the same feed(s) at the same time. I say ‘feeds’ plural since we’d expect there to be numerous genres of Beats1 Radio stations happening at the same time. There are several main genres listed (scroll down at) http://www.apple.com/music/radio/ .

  • StevenCravisMusic

    Kevin, good question about the ‘live’ aspect. I think you’re right. It must be pre-recorded and the live aspect is only that millions of people may tune in with the same exact feed at any one time, per genre. I noticed they had several genres listed at http://www.apple.com/music/radio/ Chris, I agree about the branding mistake. I think it only becomes confusing for customers when they’re all these different named brands within supposedly ‘one’ service.

  • StevenCravisMusic

    This is the page that has those more helpful examples of Connect (Pharrell for example) that Chris mentioned: http://www.apple.com/music/connect/

  • StevenCravisMusic

    Awesome that you’re discussing the comparisons (or not) to Ping. Great podcast! The best thing they could improve, (if it’s like Ping 2.0… ) is to make the integration with other social networks so that they easily draw people back in (from those other social networks) to try the Apple Music service, with the artist who made the post as a point of reference. They also need to get those PC and Android versions out on time (I think scheduled for fall at this point) as that’s when it will really expand as a viral and interactive communication mechanism for artists.

  • StevenCravisMusic

    Kevin, the point you make about the importance of the major label artists using it is key, so probably Apple is approving/encouraging their claims in the Connect verification process first…

  • kbreuner

    Steven – It’s a show called Marry Me on NBC. Check out the pic right here – https://instagram.com/p/yslyo1SjAU/?taken-by=smalltownpoets

  • kbreuner

    The integration will be key. According to their FAQ, they’ll function more like a regular social network.

  • StevenCravisMusic

    That’s SO awesome, @kbreuner:disqus ! Congratulations to you and your band! 🙂

  • kbreuner

    From what we’re hearing, it sounds like a lot of claims will go through on day one. For all artists, not just major label artists.

  • Thanks for this episode! I signed up for Apple Music – very curious to see how this will “play out.”

    FYI (this is about your website), if you use a different username than “admin” your site will be more secure.

    http://CatsWebWeave.com
    http://CatherinesMusic.com

  • Robert Lazaneo

    I don’t subscribe to any streaming service. The word in the music business is that these services are the future of how music will be sold since cds don’t sell and downloads don’t sell. Is music streaming like a radio station except the subscriber picks what music they want to stream? And if so, how does it benefit an unknown band who is trying to be heard since I think most people will stream their favorites?

  • mattevilspawn

    Thanx for the info, Kevin and Chris. So many thoughts. First, I’ll jump to the end of ep non-stream Qs.

    1. For Phillip, RE: advance notice of live show splits: I disagree w/the hosts that it might be “okay” to burn bridges. Agents network just like bands and any other community. Rub one person the wrong way and it could close multiple doors. More importantly, focus on building relationships. Once you’ve established a solid relationship w/an agent, if they see you are pulling your weight – i.e., working promo and putting bodies in their venue – you will likely be rewarded. Better slots. Better deals. Stay pleasantly persistent. I do agree w/the hosts in that there’s nothing wrong with asking about the splits beforehand. It can be as simple as, “The show sounds fun. What’s the $ breakdown?” And even MORE importantly, focus on the fan to artist relationship. When you have opp’s opening for nat’l acts, make sure you seize the opp of the new exposure. Have merch prepped. Win over new fans. And it doesn’t hurt to introduce yourself and talk to the headliner. May be a new relationship to grow there, as well. Apologies in advance if you already know and are putting some of these thoughts into practice! 😉

    2. For Kay, RE: Copyrights: There is a cost-effective shortcut to copyrighting multiple songs. The caveat is that this method requires songwriter credits to match. That means each song listed on the copyright form must have the exact same writer(s). So if you have written a large batch of songs on your own it’s easy-breezy. There are two main c forms for music: Form PA and Form SR. Form PA is for the song itself (think of this as the inherent words and melody – NOT the performance). Form SR (stands for “Sound Recording”) is for just that: the sound recording. Think of this as all that went into making the sound of the recording – musical performance, production and what-not. My priority is always copyrighting the song itself first. Traditionally, I’ll file Form PA after I’ve written about an album’s worth of tunes. Under the title of Form PA, I’ll write, “song a, song b, song c, etc. contained in the album, “Matt demos Vol. 1”. Send the Form PA in w/music and lyrics, then BAM! Just like that, I’ve saved a whole lotta $ on copyright. I just recently started e-filing instead of old school paper filing due to cost-effectiveness. The rate is currently $35 for e-filing and a whopping $85 for paper filing. Let’s say you’ve written ten songs on your own. Rather than e-file 10 separate PA forms for $350, you could bundle them under one e-filing for $35. Hope this helps!

  • mattevilspawn

    Okay, just a couple (shorter-winded!) thoughts on streaming.

    1. It is inevitable and it has arrived. I agree Apple’s involvement is important in the sense that it’s a household-name one-stop shop. Similar to a QT of online media. (Remember when QT was just a gas station?) 😉 I see this as another door opening in the right direction.

    2. The “music like water” concept dates back to David Bowie’s coining of the phrase in a 2002 NY Times interview. I could go on about where this is all heading, but futurist, Gerd Leonhard is much more eloquent on the subject. To any musician interested about the future of music, I would recommend YTing one of Gerd’s seminars. This is one from way back in 2012:

    https://www.youtube.com/watch?v=S3QiJIIIDm8

    Despite its date (3 years ago is a looooong time in a rapidly advancing tech world!), I found this seminar to be most informative.

    Cheers!
    Matt

  • kbreuner

    Thanks for weighing in!

  • kbreuner

    I was attached to Admin, but I changed it just for you.

  • kbreuner

    Thanks. I’ll check out the video.

  • Philip Lindholm

    Matt, Philip here. Thanks so much for your thoughts, which make good sense. Staying “pleasantly persistent” seems a perfect approach. The good news is that I am good about reminding myself that fans don’t know what you’re getting paid for a given show, so no excuse not to show up and play that shit out of it. It can only work in one’s favor, with the headliner, the venue, and, most importantly, the fans.
    .

  • aren’t you sweet? 😉

  • I think another hurdle that I haven’t heard ANYONE address yet is the fact that in some countries wireless data costs a FORTUNE, and therefore makes streaming prohibitive. WAY up here in Canada (which has amongst the highest data costs in the industrialized world – thanks to a government that doesn’t allow competition because the 2 big telcos are in their back pocket) it STARTS at $80 per month for 2 GB of data. ALL data. Considering I listen to music, probably, 4 hours per day minimum (on the road it’s from my trusty iPod) I’d burn through that pretty quick if I were to stream all my music. It’s great when I’m at home, or have a good wifi hotspot, but unfortunately streaming is out of the question until the Government smartens up and lets some competition in here to bring data prices down to something reasonable….

  • mattevilspawn

    Sounds like you have it under control. Rock on, Phillip! And if you ever roll through STL, hit me up through IBC Shadows Music. Cheers!

  • kbreuner

    Stevie – I agree. I think people are going to have data shock this month. It goes fast, and after using Apple Music for a bit, I’ve been uncertain of when I’m using data and when I’m not. Even when listening to my own catalog, I’m still not 100% sure it’s not just snagging the audio form Apple Music.

  • Alien Skin

    Kevin, am I to correctly understand that, as an artist having received
    my Apple Music verification, I cannot use the service on a PC desktop?
    Is it currently only available via phones. I spent much of the day
    yesterday troubleshooting but the webpage I am led to only shows my
    profile with no other button options. I cannot find any info anywhere as
    to this issue and chatting with Apple support led me no where. Any
    insight would be of help, thanks….

  • I never even thought of it possibly using Apple Music when you’re listening to your own library! Although, when I listen on my iPod and don’t have wifi access, obviously it’s from my own library…..and I think that because it costs Apple per stream to musicians they’d probably rather it play from your own library instead as well.

  • kbreuner

    My understanding is that you can only make updates to Connect from the app, which is currently only available on iOS.

  • Alien Skin

    as i suspected, thank you Kevin…