#164: Is “marketing” destroying your music career?

Music Marketing: it’s either the art of effectively communicating your story to potential fans or it’s an utter waste of time spent staring at computer monitors and smartphone screens. How can you tell the difference? How can you tell if your marketing “strategy” will lead you on a path towards success? In this episode, Kevin…

#163: Justin Evans – How LANDR instant mastering works

Audio mastering is often the last, mysterious step in preparing a new song or album for mass consumption. That’s if you’re lucky. A lot of artists skip the mastering process for various reasons (time, budget, etc.), and the end results suffer. Now with the automated mastering service LANDR, you can instantly master a track, compare…

#162: Becky Yee – Are your artist photos a barrier or gateway to your music?

Like it or not, photography plays a huge part in how people HEAR your music. Yep, it’s true. Visuals are often the introduction to your artist story, and to the story of your music too. In this episode, talented commercial photographer Becky Yee tells us how to find a good photographer, set up a productive…

#161: How to double your merch sales overnight!

Want to move twice as many CDs at your next show? Hear all about the merch-table makeover that happened for Chris Robley during his seven-night residency last month, and how switching a few simple things around made a huge difference. In this episode, Kevin and Chris talk merch tips, pet peeves, and more — plus…