#173: Kevin Breuner – Cutting Through the Noise

Kevin BreunerHow do you get music noticed in a world that has become so noisy? Is it possible to get anyone’s attention in an age where we’re bombarded with constant messaging and information? In his opening keynote for the 2016 DIY Musician Conference, Kevin lays out the foundation for cutting through the noise and getting people to take notice.

 

 

  • Adam_B_Harris

    Thanks Kevin, well thought out talk with some great insights. P.S, Buy my music.

  • kbreuner

    Thanks!

  • Brian Stephen Adams

    Kevin – absolutely brilliant podcast! Thanks for sharing your advice – I will be passing along what I’ve learnt today to my clients, as well as applying them to myself! It’s a shame I won’t be able to attend any of your meets but if there’s something planned for the UK I’ll defo be there!

  • kbreuner

    Thanks! It’s possible we might end up doing something in the UK. Keep on the look out for us.

  • Nic Batts

    KEVIN- WE RECENTLY BECAME APART OF CD BABY. ITS TOUGH TO NAVIGATE THROUGH THE NOISE OF HIPHOP. MY ARTIST AND I WAS JUST DISCUSSING THE BEST WAY TO MARKET HIS MUSIC. I CAME ACROSS THIS PODCAST WHICH DEFINITELY CONFIRMS HOW WE SHOULD DO TO MARKET HIM. I APPRECIATE THE WILLINGNESS TO SHARE YOUR KNOWLEDGE.

  • kbreuner

    Thanks! Welcome to the CD Baby family.

  • annie

    This was really helpful, Kevin! Some of the things I had been trying or thinking about trying you mentioned, and others weren’t even on my radar. Look forward to more from you. Peace, Annie Lynn, AnnieBirdd Music, LLC. -Award winning, curriculum-based vocal/choral music for schools, choirs, homeschoolers and non-profits. http://www.annielynn.net

  • kbreuner

    Thanks!

  • Sean O’Neill

    Thanks Kevin, This is wonderful stuff.

    I’m approaching retirement though feel about 16 years old and hope my songs will be my pension.
    Apart from in my bath and my car, I didn’t begin to sing till I went busking on my 47th birthday to get over whatever fear was keeping me back.

    My goal was to have one song of my own that I could sing. Several hundred songs and a few album releases since, I still busk a couple of times a week – in unexpected places – and love it.

    Ps. The first song I wrote is on my Losers & Sinners CD – The Nice & Sleazy Caledonia Blues. That album happened ‘accidentally’ and cost about $40 to record and to date has been bought by over 7500 people (a long story)

    Looking forward to going full time when the day job expires next year.

  • MITUS

    Some very interesting stuff and a lot of things learned.. Thanks for the incite!

  • Hey, Kevin, thanks for sharing! I really like what you said about sharing a story. I think that’s exactly right about cutting through the noise…you have to invite people into something that genuinely benefits them, rather than drilling them to buy something they don’t need. It’d be great to hear you talk more about what sharing a story looks like, especially for those of us with stories that may be less compelling.

  • kbreuner

    Josiah,

    Thanks. Stay tuned for our next episode. It will cover all of that. I think you’ll love it!

  • Perfect! I’m looking forward to it!

  • Joe Stuart

    Thanks Kevin for that message. Tell the story! I hope to make it to next years conference. Sounds awesome!

  • Hi @disqus_tp7xu90iTF:disqus – thanks for sharing about your journey, and congrats on the killer sales of your Losers & Sinners CD! Well done. I’m curious, what steps are you taking to go full-time next year? What are your biggest concerns or fears about making that transition?

  • I don’t know how I missed this episode, but I have to say, Kevin, that this was by far the best advice I’ve heard in a podcast to stay above the noise. I will thank you when i reach my milestones, promise! 🙂

  • Ah Heck. Thank you now!!

  • kbreuner

    Please do let us know how it goes!

  • Sean O’Neill

    Hi Gregory, I’ve only seen this post today so am sorry at the delay in replying.
    Steps toward going full time? To begin, I became eligible for my pension in July and my plan was to write, songs, stories and perhaps a book. To busk a few times a week with an aim to finance an album that will be the best I’ve done, also write a bunch of non patronising songs for children (of all ages).

    Life has changed that and in September I began a year’s study for an MA in Songwriting at Limerick University Irish World Academy of Music & Dance.
    I’m still busking a few times a week and will be doing a study on attitudes to street performance.

    I’m loving the course and blogging the journey.

    https://backtoschoolat66.blogspot.ie/