The value of music is undeniable. Music is woven into the fabric of every human culture. The digital age has made more music available for cheaper than ever before. This is an exciting time for music listeners because of the unprecedented variety available. This is an amazing time for musicians because they have access to millions of potential fans through the internet. The flipside to all this availability is decline in monetary value assigned to music. People expect more for less. As a musician, should you find hope or dismay in the state of the industry? The CD Baby Podcasters find both and everything in between in this lively discussion which revolves around last weeks interview with Chris Anderson. Also, our listeners weigh in with good points, agreements and disagreements. Don’t miss this one!
Archives for March 2010
#086: Chris Anderson – all about FREE
Giving away music for free: does it help or hinder an artist’s career? There are those who believe that giving away music devalues it and makes it disposable. Others believe that free music is an essential marketing tool that artists can use to expand their reach and build their fan base. Both Schools of thought offer valid points. We’ve invited Chris Anderson, Author of the book FREE: The Future of a Radical Price to discuss his views on the subject. His book explores the way businesses and content creators are using ‘Free’ as a way to expand their reach.  The interview just scratches the surface of the ideas covered in Chris’ book, so I encourage you to check out the book which you can find at the links below, and yes, the audio book version is free.
You can download the free audio book from iTunes here.
Get the paperback version from Amazon here.
#085: Roundtable – What kind of business needs your music?
A new study confirms watching music videos is still the primary attraction on YouTube. Rock Band for indie artists may be more work than it’s worth. Facebook topples yahoo as being the #2 most popular site in the US. Chris dawns a handlebar mustache. The Bolt thinks he’s discovered a great use for Apple’s upcoming iPad. The podcasters revisit last weeks episode about strategic partnerships for your music. Plus calls and emails from our audience.
The article Kevin mentions about getting your music into Rock Band can be found HERE.