#012 : I AM JEN – The World Wide Web As Your Stage

It’s easy to promote in the real world right? All you need is a killer demo, a staple gun and a winning personality. But what if you’re not the outspoken type? What if you’re more the seclusive mad-scientist sort who spends long nights tweeking soundloops or rerecording that xylophone melody 100 times without a thought to whether it could be performed live. Playing live and touring is still the best way to make yourself known, but more and more artists are making their careers online. With billions of music fans scouring the net everyday for new and exciting music, how come you’re not selling millions of albums–if not millions, why not thousands? You’ve got your own website. You’re on CD Baby, MySpace, iTUNES, Napster, Facebook, Friendster and more. So what’s the secret? Maybe it’s time to think outside of the box. Maybe you’re just one good idea away from selling thousands of CDs without ever leaving your bedroom. As we continue with the topic of using video to promote your music, we’ll be talking to Jen Scaturro (aka I AM JEN). Her project, The Broken EP, had been available online for almost two years, but it wasn’t until she released a homemade music video that her sales really gained online momentum.

Watch Jen’s Videos “Blowing My Mind” and The making of the “The Broken EPHERE