#130: Benji Rogers – Fan Participation and Pledge Music

Benji-Rogers-Photo-by-Matt-Furman-700

Benji Rogers founded Pledge Music to help musicians and fans share in the experience of creating albums. 6 years ago when Benji started Pledge Music, there were fan-funding platforms popping up left and right, but nothing that really focused on fan participation.

Benji explains that fans are given “thousands ways to buy music,” but what they are not getting is really compelling reasons to participate in an artists life.”

Benji believes that traditional crowd funding focuses too much on the amount of money being raised and not enough on the creative process and the artist-fan relationship. Pledge Music is designed to bridge that gap.

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