#138: Roundtable – The importance of email marketing

email-marketing-musicIn the news, CD Baby gets featured in the New York Times. A study finds that 91% of people surveyed use YouTube to listen to music before they buy it. BandPage now allows artists to sell merch and more on Spotify. And CD Baby launches a new music player!

The Podcasters also discuss the importance of email marketing to the modern artist. Is building an email list still worth it? Is social media a replacement for email? What techniques should artists use to build and maintain an email list? Listen in and leave your feedback in the comments below!